Web platforms · Automotive media

Rebuilding a major Israeli car portal on Umbraco 15 with ~100K migrated nodes

The third generation of a leading Israeli car site: ~100K records moved from a legacy CRM into Umbraco, fast catalog search and an editor-friendly back office.

ClientAuto.co.il

IndustryAutomotive media

CountryIsrael

Year2025

Auto.co.il home page with car finder and body type shortcuts

~100Kcontent items migrated from the legacy CRM

3rdgeneration of the platform

WCAGkeyboard, ARIA and screen reader support

The client

About Auto.co.il

One of Israel's largest automotive websites, publishing road tests, a priced car catalog, expert opinions, comparisons and user reviews.

Auto.co.il is one of Israel's largest automotive websites. Readers come for road tests of new and used cars, a large catalog with prices, expert opinions, comparisons, launch coverage and user reviews.

The previous version had an aging interface and an admin built on a custom CRM that editors found awkward. For the third generation, the owners wanted more engagement, more leads and simpler content work. OSKI designed the architecture and built the core of the new site.

The challenge

What had to be solved

The rebuild had to move a large dataset, keep search fast and protect years of SEO.

Manufacturers, models, years, generations, versions, specs, articles, reporters, reviews and comments all lived in a legacy CRM database.
Visitors needed quick catalog search by manufacturer, model, engine, range, category and price, plus fast article lookups across many pages.
Editors wanted a simple way to add cars and compose block-based articles.
Lead forms for consulting, test drives and financing offers had to connect to third-party systems.
The site had to be mobile first, meet WCAG, allow SEO control per page and redirect every legacy URL.

The approach

How the team built it

Architecture first

OSKI proposed the architecture and core content structure on Umbraco 15 and .NET 9, then built the catalog business logic and a central advertising system on top.

Import pipelines for the whole archive

OSKI built every pipeline that pulled data out of the old CRM database and imported it as about 100,000 Umbraco nodes.

Search tuned for a big catalog

Catalog and article search run on Lucene, with custom caching layered over Umbraco's hybrid cache.

Tools shaped around editors

Custom back-office extensions add dedicated editors, boards and extra pages. Frontend components are written in Lit with TypeScript.

Accessible and light on images

OSKI handled WCAG work for keyboard, ARIA and screen readers, and set up dynamic image optimization with ImageProcessor. The team also ran deployments, code reviews and mentoring.

The outcome

What changed

Auto.co.il launched its third-generation platform on a modern Umbraco stack.

About 100K content items moved from the legacy CRM into Umbraco.
Catalog, comparison and article pages draw on one fast search layer.
Editors add cars and build articles in a back office designed for those tasks.
The site is built for WCAG accessibility, and legacy URLs redirect to their new addresses.

Screens

Inside the product

Road test listing with article cards and an expert contact widget

Car price catalog with filters and a price range slider

Model page with price and specifications for a 2026 car

Umbraco 15 back office with the car catalog content tree

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